Users will soon have a updated setting that enables them to reduce the amount of artificial intelligence-produced media appearing in their streams. This move comes as the platform announced that it now features over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a full-scale release. This development aligns with a surge in AI content, spurred by recent video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the quickest rising content creators on another major platform primarily display clips produced artificially. A significant portion of this material is classified as low-quality AI content, a term for poor-quality, mass-produced content that is frequently illogical or bizarre.
Based on user feedback that many people like content created using AI tools, including AI artwork to science explainers, and we want to give people the power to increase or decrease of that, according to their own preferences,” commented a spokesperson.
Scale of AI Content
TikTok announced that there are now 1.3bn videos on its network labeled as artificially created. Overall, more than 100 m videos are added to the platform every day, making AI-generated material a relatively small portion of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the level of artificial media they view by accessing the “manage topic” feature in the platform and choosing “AI-generated content”. Additional categories that are already be controlled under the tool encompass current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules mandate users to label convincing artificially created content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any believable artificial content that is unmarked can be removed under its user guidelines.
In addition, the platform will from now on apply an AI-generated tag to content created with its built-in AI features, or identified by an cross-platform project for identifying artificial media. This action is aimed to help prevent users from seeking to evade the tagging system.
AI Literacy Programs
The company is furthermore launching a two million dollar awareness program for professionals and organizations to produce informative material about responsible artificial intelligence. This initiative will benefit non-profit groups focused on teaching coding and technology.
Moderation Strategy
The platform has defended its content review process, amid debate over proposals to lay off hundreds of safety staff in Britain. The company is expected to reduce hundreds of positions in its content moderation department in London, with worker representatives and internet security professionals raising concerns that people are being substituted by AI moderation.
A senior executive explained that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most harmful content before it is viewed by staff. The platform stated a notable drop in disturbing and violent content reviewed by content reviewers over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with dangerous material as rapidly, which is where a extensive automated help is making a difference process content quickly.”
